<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Software Insights</title><link>https://software-insights.com</link><description>Practical technology intelligence for every business function.</description><item><title><![CDATA[AI search visibility is becoming a brand operations problem]]></title><link>https://software-insights.com/insights/ai-search-visibility-is-becoming-a-brand-operations-problem/</link><guid>https://software-insights.com/insights/ai-search-visibility-is-becoming-a-brand-operations-problem/</guid><description><![CDATA[Marketing teams need a repeatable way to monitor how brand claims, product evidence and expert content surface inside answer engines.]]></description></item><item><title><![CDATA[How to evaluate an agentic campaign orchestration platform]]></title><link>https://software-insights.com/insights/how-to-evaluate-an-agentic-campaign-orchestration-platform/</link><guid>https://software-insights.com/insights/how-to-evaluate-an-agentic-campaign-orchestration-platform/</guid><description><![CDATA[Campaign agents can coordinate segments, creative and channel actions, but the buying test is whether teams can see, constrain and reverse those decisions.]]></description></item><item><title><![CDATA[A first-party data operating model for AI-led marketing]]></title><link>https://software-insights.com/insights/a-first-party-data-operating-model-for-ai-led-marketing/</link><guid>https://software-insights.com/insights/a-first-party-data-operating-model-for-ai-led-marketing/</guid><description><![CDATA[AI-led marketing depends on permissioned customer context that teams can explain, maintain and use consistently across activation tools.]]></description></item><item><title><![CDATA[What multimodal content operations change for marketing teams]]></title><link>https://software-insights.com/insights/what-multimodal-content-operations-change-for-marketing-teams/</link><guid>https://software-insights.com/insights/what-multimodal-content-operations-change-for-marketing-teams/</guid><description><![CDATA[The content question is shifting from producing more assets to controlling how text, video, audio and images are repurposed without losing the brand point of view.]]></description></item><item><title><![CDATA[The AI campaign review checklist]]></title><link>https://software-insights.com/insights/the-ai-campaign-review-checklist/</link><guid>https://software-insights.com/insights/the-ai-campaign-review-checklist/</guid><description><![CDATA[A compact review for teams using AI to plan, create, personalize or optimize campaigns across channels.]]></description></item><item><title><![CDATA[Marketing AI maturity: from isolated tools to governed workflows]]></title><link>https://software-insights.com/insights/marketing-ai-maturity-from-isolated-tools-to-governed-workflows/</link><guid>https://software-insights.com/insights/marketing-ai-maturity-from-isolated-tools-to-governed-workflows/</guid><description><![CDATA[A qualitative benchmark for assessing whether marketing AI is experimental, repeatable, managed or embedded in the operating model.]]></description></item><item><title><![CDATA[Sales agents need a clear boundary between advice and action]]></title><link>https://software-insights.com/insights/sales-agents-need-a-clear-boundary-between-advice-and-action/</link><guid>https://software-insights.com/insights/sales-agents-need-a-clear-boundary-between-advice-and-action/</guid><description><![CDATA[AI sales agents become useful when sellers know which actions are suggested, which are automated and which always require human judgement.]]></description></item><item><title><![CDATA[How to buy a headless CRM experience without losing control]]></title><link>https://software-insights.com/insights/how-to-buy-a-headless-crm-experience-without-losing-control/</link><guid>https://software-insights.com/insights/how-to-buy-a-headless-crm-experience-without-losing-control/</guid><description><![CDATA[As agents become a front door to CRM data and actions, buyers need to evaluate permissions, context, auditability and fallback access.]]></description></item><item><title><![CDATA[Revenue intelligence after the dashboard era]]></title><link>https://software-insights.com/insights/revenue-intelligence-after-the-dashboard-era/</link><guid>https://software-insights.com/insights/revenue-intelligence-after-the-dashboard-era/</guid><description><![CDATA[Revenue teams are moving from passive dashboards toward systems that interpret signals and recommend actions inside the flow of work.]]></description></item><item><title><![CDATA[Why AI-informed buyers change the sales conversation]]></title><link>https://software-insights.com/insights/why-ai-informed-buyers-change-the-sales-conversation/</link><guid>https://software-insights.com/insights/why-ai-informed-buyers-change-the-sales-conversation/</guid><description><![CDATA[Buyers increasingly arrive with summaries, comparisons and questions produced by AI, changing the seller role from educator to evaluator and guide.]]></description></item><item><title><![CDATA[A CRM data integrity checklist for autonomous recommendations]]></title><link>https://software-insights.com/insights/a-crm-data-integrity-checklist-for-autonomous-recommendations/</link><guid>https://software-insights.com/insights/a-crm-data-integrity-checklist-for-autonomous-recommendations/</guid><description><![CDATA[A practical checklist for teams allowing AI to prioritize accounts, update records or recommend next actions.]]></description></item><item><title><![CDATA[Sales agent readiness: a maturity benchmark]]></title><link>https://software-insights.com/insights/sales-agent-readiness-a-maturity-benchmark/</link><guid>https://software-insights.com/insights/sales-agent-readiness-a-maturity-benchmark/</guid><description><![CDATA[A qualitative model for assessing whether sales operations can govern agent access, recommendations, actions and exceptions.]]></description></item><item><title><![CDATA[The close process is becoming an agent design problem]]></title><link>https://software-insights.com/insights/the-close-process-is-becoming-an-agent-design-problem/</link><guid>https://software-insights.com/insights/the-close-process-is-becoming-an-agent-design-problem/</guid><description><![CDATA[Finance agents can prepare, reconcile and route work, but the close still depends on evidence, ownership and explicit approval rules.]]></description></item><item><title><![CDATA[How to evaluate AI-assisted planning software]]></title><link>https://software-insights.com/insights/how-to-evaluate-ai-assisted-planning-software/</link><guid>https://software-insights.com/insights/how-to-evaluate-ai-assisted-planning-software/</guid><description><![CDATA[Planning platforms now promise conversational scenarios and decision support. Buyers should test model transparency, source data and how assumptions are challenged.]]></description></item><item><title><![CDATA[A control framework for autonomous finance workflows]]></title><link>https://software-insights.com/insights/a-control-framework-for-autonomous-finance-workflows/</link><guid>https://software-insights.com/insights/a-control-framework-for-autonomous-finance-workflows/</guid><description><![CDATA[Agentic finance requires controls that remain understandable when work moves across systems and is completed with less direct human handling.]]></description></item><item><title><![CDATA[Signals shaping the next finance technology stack]]></title><link>https://software-insights.com/insights/signals-shaping-the-next-finance-technology-stack/</link><guid>https://software-insights.com/insights/signals-shaping-the-next-finance-technology-stack/</guid><description><![CDATA[The finance stack is shifting toward connected planning, continuous controls, agent-assisted work and closer alignment with operational data.]]></description></item><item><title><![CDATA[Finance agent deployment checklist]]></title><link>https://software-insights.com/insights/finance-agent-deployment-checklist/</link><guid>https://software-insights.com/insights/finance-agent-deployment-checklist/</guid><description><![CDATA[A working checklist for finance teams preparing an agent for planning, accounting, spend or reporting workflows.]]></description></item><item><title><![CDATA[Finance AI maturity: assistance, orchestration and controlled autonomy]]></title><link>https://software-insights.com/insights/finance-ai-maturity-assistance-orchestration-and-controlled-autonomy/</link><guid>https://software-insights.com/insights/finance-ai-maturity-assistance-orchestration-and-controlled-autonomy/</guid><description><![CDATA[A qualitative maturity model for finance teams moving from isolated copilots toward governed agentic processes.]]></description></item><item><title><![CDATA[HR service agents should be designed around the difficult request]]></title><link>https://software-insights.com/insights/hr-service-agents-should-be-designed-around-the-difficult-request/</link><guid>https://software-insights.com/insights/hr-service-agents-should-be-designed-around-the-difficult-request/</guid><description><![CDATA[Routine policy questions are easy to automate. The real test is how an HR agent handles nuance, conflicting information and sensitive escalation.]]></description></item><item><title><![CDATA[How to evaluate an AI recruiting workflow]]></title><link>https://software-insights.com/insights/how-to-evaluate-an-ai-recruiting-workflow/</link><guid>https://software-insights.com/insights/how-to-evaluate-an-ai-recruiting-workflow/</guid><description><![CDATA[Recruiting AI should be evaluated through job relevance, explainability, candidate experience, access control and the quality of human review.]]></description></item><item><title><![CDATA[The operating model for a blended human and agent workforce]]></title><link>https://software-insights.com/insights/the-operating-model-for-a-blended-human-and-agent-workforce/</link><guid>https://software-insights.com/insights/the-operating-model-for-a-blended-human-and-agent-workforce/</guid><description><![CDATA[When agents take on execution, HR and business leaders need new role definitions, management practices and accountability boundaries.]]></description></item><item><title><![CDATA[Skills-based workforce planning meets agentic work]]></title><link>https://software-insights.com/insights/skills-based-workforce-planning-meets-agentic-work/</link><guid>https://software-insights.com/insights/skills-based-workforce-planning-meets-agentic-work/</guid><description><![CDATA[Skills data, internal mobility and workforce planning are converging with AI-assisted work design and changing role expectations.]]></description></item><item><title><![CDATA[The HR agent risk review]]></title><link>https://software-insights.com/insights/the-hr-agent-risk-review/</link><guid>https://software-insights.com/insights/the-hr-agent-risk-review/</guid><description><![CDATA[A compact checklist for reviewing privacy, fairness, policy interpretation, escalation and monitoring before an HR agent goes live.]]></description></item><item><title><![CDATA[HR agent readiness maturity benchmark]]></title><link>https://software-insights.com/insights/hr-agent-readiness-maturity-benchmark/</link><guid>https://software-insights.com/insights/hr-agent-readiness-maturity-benchmark/</guid><description><![CDATA[A qualitative model for assessing whether HR can operate agents safely across service delivery, talent and planning.]]></description></item><item><title><![CDATA[Agentic workflows make exception design more important]]></title><link>https://software-insights.com/insights/agentic-workflows-make-exception-design-more-important/</link><guid>https://software-insights.com/insights/agentic-workflows-make-exception-design-more-important/</guid><description><![CDATA[Automation handles the normal path. Agentic workflows raise the stakes around exceptions, recovery and the moment a person must take control.]]></description></item><item><title><![CDATA[How to evaluate an enterprise action layer for AI agents]]></title><link>https://software-insights.com/insights/how-to-evaluate-an-enterprise-action-layer-for-ai-agents/</link><guid>https://software-insights.com/insights/how-to-evaluate-an-enterprise-action-layer-for-ai-agents/</guid><description><![CDATA[Agent platforms increasingly promise access to actions across systems. Buyers need to test permissions, orchestration, audit trails and safe rollback.]]></description></item><item><title><![CDATA[An operating model for autonomous enterprise operations]]></title><link>https://software-insights.com/insights/an-operating-model-for-autonomous-enterprise-operations/</link><guid>https://software-insights.com/insights/an-operating-model-for-autonomous-enterprise-operations/</guid><description><![CDATA[Autonomous operations depend on bounded actions, trusted data, clear service ownership and an escalation model that survives real pressure.]]></description></item><item><title><![CDATA[What process mining looks like in an agentic environment]]></title><link>https://software-insights.com/insights/what-process-mining-looks-like-in-an-agentic-environment/</link><guid>https://software-insights.com/insights/what-process-mining-looks-like-in-an-agentic-environment/</guid><description><![CDATA[Process mining is moving from discovery toward a source of context for agents that monitor, recommend and act across workflows.]]></description></item><item><title><![CDATA[The exception-first automation workshop]]></title><link>https://software-insights.com/insights/the-exception-first-automation-workshop/</link><guid>https://software-insights.com/insights/the-exception-first-automation-workshop/</guid><description><![CDATA[A workshop template for mapping the cases that break normal automation and deciding how agents, systems and people should respond.]]></description></item><item><title><![CDATA[Operations AI maturity: from task automation to bounded autonomy]]></title><link>https://software-insights.com/insights/operations-ai-maturity-from-task-automation-to-bounded-autonomy/</link><guid>https://software-insights.com/insights/operations-ai-maturity-from-task-automation-to-bounded-autonomy/</guid><description><![CDATA[A qualitative maturity model for teams progressing from scripts and copilots toward orchestrated, controlled operations.]]></description></item></channel></rss>